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Case Study

Adgineer: AI Ad copywriting Google Ads Creation Platform

How Augur Media built a SaaS that generates campaign-ready Google Ads in under 60 seconds

Adgineer Dashboard Interface

Project Type

Custom SaaS development for automated Google Ads creation using Claude AI. Marketing utilizing various channels to distribute: SEO, AIO, LinkedIn Organic, and Google Search Ads

Timeline

5 months development, 3 months marketing

Tech Stack

React + TypeScript Anthropic Claude 4 Sonnet Google Ads API Supabase Vercel
The Challenge

The Problem We Solved

Creating Google Ads campaigns is time-intensive and technically complex. Agencies spend 2-3 hours per campaign manually researching keywords, writing compliant ad copy, and ensuring strict character limits (30 chars for headlines, 90 for descriptions). This manual process is expensive, error-prone, and doesn't scale.

The Solution

How We Built It

Custom Web Crawler Architecture

Developed a server-side web scraping service that analyzes landing pages in real-time, extracting titles, headings, product features, and keywords. The crawler feeds structured data to our AI prompt engineering system to ensure ad copy aligns with actual page content.

Secure AI Integration Layer

Implemented Vercel serverless functions as a secure proxy between the client and Anthropic's Claude 4 Sonnet API. This architecture keeps API keys server-side while enabling real-time ad generation with smart truncation algorithms that preserve word boundaries within Google's strict character limits (30 chars for headlines, 90 for descriptions).

Multi-Campaign Generation Engine

Built separate AI services for each campaign type: Search campaigns (15 headlines, 4 descriptions, callouts, contextual sitelinks), Performance Max (15 headlines, 5 long headlines, descriptions, image assets), and Demand Gen (YouTube and Display-optimized creative assets). Each service uses campaign-specific prompt engineering and validation logic.

Persistent State Management

Created a dual-persistence system using localStorage for session recovery and Supabase PostgreSQL for permanent storage. Form data syncs across all wizard steps with Row-Level Security policies ensuring data isolation per user.

Export & Integration Pipeline

Engineered multiple export formats: CSV/XLSX (standard spreadsheet export with character validation), Google Ads Editor (TSV format with proper escaping and campaign structure), Google Sheets API (OAuth-authenticated spreadsheet creation with professional formatting), and Google Ads API (direct campaign upload via OAuth with multi-account support).

Enterprise Authentication & Billing

Integrated Clerk for authentication with Stripe for subscription management. Built custom webhook handlers to sync subscription status with Supabase, enabling trial management and feature gating based on payment status.

How Adgineer Works

Adgineer crafts professional Google Ads campaigns for Search, Performance Max, and Demand Gen from your client's website, using your inputs and proven copywriting frameworks.

Choose a Campaign Type
1

Choose a Campaign Type

Choose a campaign type just like you would in Google Ads. We have options for Search, Performance Max, and Demand Gen.

Set Your Campaign Goals
2

Set Your Campaign Goals

Choose your objective and add your ideal customer profile. Adgineer then applies proven psychological triggers for maximum impact, tailored to your specific industry and campaign goals.

Add Your Landing Page + Keywords
3

Add Your Landing Page + Keywords

Name your ad group, add your landing page, keywords, and a call to action. Then you're ready to generate your ads.

Generate & Export
4

Generate & Export

Get 15 headlines, 4 descriptions, sitelinks, and callouts all perfectly formatted for Google Ads Editor, displayed in a Google Ads Mockup at the bottom. Export to Google Sheets, .csv, .xlsx, or Google Ads Editor Format.

Marketing Strategy

How We Launched Adgineer to Market

SEO Foundation

  • Technical SEO: Built with Astro, and Tailwind CSS, Sanity CMS for Blog Capabilites, and structured data markup for rich snippets
  • Content Strategy: Created keyword-targeted landing pages around "AI Google Ads generator," "automated PPC tool," and "Google Ads campaign builder"
  • Performance Optimization: Achieved 95+ PageSpeed score with code splitting, lazy loading, and CDN delivery

Conversion Rate Optimization (CRO)

  • Landing Page Testing: A/B tested hero messaging, CTA placement, and social proof elements
  • 4-Step Wizard UX: Progressive disclosure design reduces cognitive load and increases completion rates
  • Trial Optimization: Clear value communication increased trial-to-paid conversion by 34%

Pay-Per-Click (PPC) Strategy

  • Google Ads Campaigns: Targeted "Google Ads automation," "PPC tools for agencies," and "AI ad copywriting"
  • Retargeting Funnel: Built multi-stage remarketing campaigns for users who viewed pricing but didn't convert
  • Competitor Targeting: Strategic bidding on competitor brand terms with differentiated ad copy highlighting AI capabilities
The Results

Impact & Outcomes

95% time reduction - Campaign creation from 2-3 hours to under 1 minute

Zero character limit errors - AI ensures perfect Google Ads compliance

Landing page alignment - Web crawler ensures ad copy matches page content

Multi-account scaling - Manage unlimited Google Ads accounts

Direct Google Ads API integration - Push campaigns to Google Ads with one click

Subscription model - Stripe integration with subscription

Enterprise-grade architecture - Secure authentication, webhook automation

Real-time ad preview - See how ads appear on desktop and mobile before export

Technical Innovation

Security & Scalability

  • Secure API key management via Vercel serverless functions
  • Row-level security with Supabase
  • Clerk authentication with protected routes
  • Stripe webhook automation for subscription management

User Experience

  • 4-step wizard with real-time validation
  • Live mobile/desktop ad preview
  • Contextual regeneration with tone of voice controls
  • Multi-format export (CSV, Google Ads Editor, Google Sheets)

AI Integration

  • Claude 4 Sonnet for high-quality ad generation
  • Smart truncation preserves word boundaries
  • Contextual sitelink URL generation based on business type
  • Fallback content handling for failed generations

Ready to Scale Your Business?

We build high-performing Google Ads, Meta Ads, and SEO campaigns that drive real revenue. Need custom automation or proprietary ad tech? We build that too. Let's discuss how our technology-driven approach can accelerate your growth.